Sales Assistant > Allegro Price Competitor (repricing)

Adapt to market movements on Allegro

With our repricing tool, you'll gain full control over market price changes. The Allegro Price Competitor automatically adjusts prices according to the price range you set.

Maximize sales profits

The tool can analyze competition and respond to market changes in as little as 5 minutes:

• Raising prices in the absence of competition. When competition disappears and your products become the only available choice for customers, the repricing tool automatically raises prices. This increases the value of your products by leveraging the lack of alternatives in the market.
• Responding to competitor price increases. When competition raises prices, the Allegro Price Competitor responds immediately. It raises the price to maintain competitiveness (no more than the competitor's price) while maximizing profit.
• Adjusting prices to new competition. When new players enter the market or when competition lowers prices, the Allegro Price Competitor responds immediately. If possible while maintaining an acceptable margin, it lowers prices, attracting customer attention with the lowest price.
• Notifying about new competitor offers. When new offers with the same EAN code appear, you will receive a notification by email. You can disable this feature in settings.

You have everything under control – automatically

• Automatic anomaly detection. Konkurent Cen Allegro przy automatycznej zmianie cen odrzuca anomalie (oferty o tym samym kodzie EAN jednak znacząco odbiegające od Twojej ceny (>200%%) lub posiadające znacząco różny tytuł oferty). Anomalie możesz również ręcznie odznaczyć.
• Skipping offers participating in Allegro Campaigns. The Allegro Price Competitor skips offers you have submitted to Allegro Campaigns, e.g., BlackWeek, when changing prices. The exception is markings Hit and New.
• Changing prices only within the range you specify. For each offer, you can specify a price range, i.e., a minimum price and a maximum price that the tool can automatically set in the offer.

Quickly set automation rules with bulk operations

On the Allegro Price Competitor page you will perform the following actions in bulk for the selected offers:

• Enable automatic price changes.
• Disable automatic price changes.
• Check prices now.
• Set minimum/maximum price.
• Set checking frequency.
• Set price change to "Decrease by", "Increase by", or "Align with minimum".
• Enable tracking of offers by EAN.
• Disable tracking of offers by EAN.
• Include all product EAN codes.
• Do not include all product EAN codes.
• Enable tracking of offers by part catalog number.
• Disable tracking of offers by part catalog number.

To make browsing, searching, and filtering offers easier for you, on the Allegro Price Competitor page you will find a wide range of filters and sorting options for results.

Even greater control, thanks to additional features

• Enabling/disabling prices in individual offers.
• Main tool switch on/off.
• Observation mode when you only need to monitor competition without automatic price changes.
• Ability to provide seller logins not considered by you as competition (by default, all your connected Allegro accounts).
  
• Ability to exclude competitor offers with only one unit available in stock.
• Ability to exclude competitor offers without sales in the last 30 days.
• Ability to exclude offers without SMART and free shipping.
• Ability to exclude offers without highlighting.
• Ability to exclude offers listed by a personal account (not a business).
• Ability to set a time range in which the tool will check offers (schedule).
• Offer management panel with a visible list of matched competitor offers.
• Precise specification of offers you want to compare with your offer and those you don't.
• Price change log made by Allegro Price Competitor.
• Export list of offers and competitors to a CSV file.

Searches for everything possible.

Our solution searches for competitive offers not only based on the EAN code set in the offer, but also all other EAN codes, under which a given product can be listed and connected in productization.

ISBN as a subset of EAN codes, is also supported by our solution.

Additionally, you can enable searching for competitor offers by parameter „Part catalog number”.

Import price range from CSV, XLS file.

You can import settings to offers from a CSV file or a spreadsheet.

The simplest spreadsheet can contain two columns: minimum price and a column indicating offers for which the minimum price should be set:

• Offer ID,
• SKU,
• EAN.

In the file, you can also include a column with the maximum price and additional columns indicating offers.

It works as it should.

• Finished and archived offers are not checked, even if they have price automation enabled.
• The offer price is always fetched just before comparison during each check.
• If your offers are registered to an Allegro Campaign, we will skip them during checking.
• For comparison, we only consider offers with status "New".

Notifications about new competitor offers.

You can enable notifications even in Observation mode, in which we do not perform automatic price changes. Therefore, it is possible to use Allegro Price Competitor solely for receiving notifications about new competitor offers.
When detecting new competitor offers, we skip offers from sellers whose logins you have entered in the settings field „List of Allegro accounts whose offers will be skipped during price comparison”.

Decide for yourself how often the tool should check offers

More frequent checking of competitor prices allows for quicker response to dynamically changing market conditions. This is especially important when competitive sellers also use price-changing automations. However, at the same time, we must meticulously manage resource consumption in the offer processing machine to maintain economic efficiency for all users and avoid system congestion. Therefore, the cost of using the tool is directly dependent on the number of price monitoring cycles for offers with price change automation enabled.

The current cost is 0.002 PLN per offer check for competitor offer analysis and possible price adjustment.

For each offer, you can set a different checking frequency, allowing you to reduce costs while increasing the tool's operational efficiency.

Currently, you have the following 'Check every' options to choose from:

• as often as possible,
• 5 minutes,
• 15 minutes,
• 30 minutes,
• 1 hour,
• 2 hours,
• 3 hours,
• 6 hours,
• 12 hours,
• 24 hours,
• 48 hours,
• 72 hours.

Example: You have price automation enabled for 100 offers with checking once every 24 hours. In 30 days, there will be 30x100 checks costing a total of 30x100x0.002 PLN = 6 PLN.

Price dependent on exchange rates and precious metals

You can link the price of selected offers not only with competitor prices but also with current exchange rates (e.g., euro, dollar) and precious metal prices (e.g., gold, silver).

Exchange rates and precious metals prices are refreshed every 60 minutes.

You can purchase checks for Allegro Price Competitor in our store.

FAQ — Frequently Asked Questions

If you have any questions, feel free to contact.